Friday, July 30, 2010

Food Rules Friday

This week's feature is Rule 10 from Michael Pollan's newest book, "Food Rules - An Eater's Manual ."

Michael Pollan is an acclaimed author and whole food/heathy eating advocate. He is the author of the best selling "In Defense of Food" and "The Omnivore's Dillemma."

Rule #10: "Avoid foods that are pretending to be something that they are not."

To make "imitation" or "artificial" anything requires a high degree of processing.  Enough said.


Don said...

I like fruit flavored candies, and I've never been able to understand why most of them have "artificial flavors" on the package. I could understand it better if they were vanilla or chocolate flavored since those items are really expensive, but lemons, limes, oranges, etc. are relatively inexpensive and plentiful.

Vern said...

Don, you would think that plentiful and inexpensive fruits would be used more for flavoring. The only thing I can figure is that chemical flavorings must be even cheaper, and corporate culture in too many companies is to cut every penny possible, regardless of effect on the quality of the produts!

However, we can find a few better products, made with natural flavors and ingredients, by carefully reading labels. we can vote with our dollars! Informed consumers wield collective power!